Adriana Samper
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Welcome! I am Associate Professor of Marketing at the W.P. Carey School of Business at Arizona State University. I study consumer behavior and am interested in people's intuitions about how the world works, or what is referred to as their lay theories. I explore how accurate these lay theories are, how they affect people's decision making, and how they shape satisfaction after consumption.

My interest in lay theories spans multiple substantive domains, including:
1.  Aesthetics
2. Effort and leisure
3. Physical disability and inclusive environments
​4. Gender and discrimination

 Email: asamper@asu.edu.




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