Adriana Samper
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Welcome! I am Associate Professor of Marketing at the W.P. Carey School of Business at Arizona State University. I study consumer behavior and am interested in people's intuitions about how the world works, or what is referred to as their lay theories. I explore how accurate these lay theories are, how they affect people's decision making, and how they shape satisfaction after consumption.

My interest in lay theories spans multiple substantive domains, including:
1. health decision making
2. aesthetics
3. effort and leisure
4. physical disability and inclusive environments
​5. gender and discrimination

 Email: asamper@asu.edu.




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